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New Opportunities for Cross-Border Procurement under Geely's Globalization Layout
Created on 2025.11.22
With the deepening of Geely Holding Group's overseas strategy, the overall overseas sales in 2024 exceeded 1.2218 million vehicles, a year-on-year increase of 21%. The four major brands under its umbrella—Geely, Zeekr, Lynk & Co, and Geometry—have deeply cultivated core markets such as Europe, Southeast Asia, the Middle East, and Latin America with differentiated positioning. For overseas repair shops and parts distributors, accurately connecting with suitable cross-border/foreign trade suppliers can not only ensure the quality and stability of parts supply but also reduce procurement costs and compliance risks. This article will start from the brand characteristics, break down high-quality supplier resources, procurement selection criteria, and key compliance points for going abroad, serving as a "navigation manual" for overseas procurement.
1. Core positioning of the four major brands and the adaptation logic of cross-border suppliers
1. Geely Automobile: Value for money is king, covering mainstream markets worldwide.
- Market Characteristics
- Core Types of Cross-Border Suppliers
2. Zeekr: High-end new energy, targeting the European, American, and Japanese markets.
- Market Characteristics
- Core Types of Cross-Border Suppliers
3. Lynk & Co: Youthful trends, deeply cultivating the European and Middle Eastern markets
- Market Characteristics
- Core Types of Cross-Border Suppliers
4. Jiyue: Intelligent technology-oriented,布局全球化智能电动车市场
- Market Characteristics
- Core Types of Cross-Border Suppliers
II. Core Standards for Selecting Cross-Border Suppliers (Key to Avoiding Pitfalls)
1. Qualification Compliance: Eliminate "Unlicensed Parts" Customs Clearance Obstacles
- Core Requirements: Business license, product qualification certificate, target market certification (Europe ECE R90, USA DOT, Southeast Asia ASEAN NCAP, etc.), core components must provide ISO system certification.
- Bonus points: Whether the supplier has authorization from Geely's brand, and whether there are overseas localization service outlets (such as the 32 stores of Lynk & Co in Europe with supporting suppliers).
- Pitfall Reminder: Avoid purchasing parts without a certificate of origin, as this may result in customers overpaying 10%-15% in tariffs, or even having their goods seized by customs.
2. Supply capacity: Balance timeliness and cost
- Inventory and Delivery: Core components (such as Zeekr batteries, Lynk & Co transmissions) must be in stock or have a short delivery time (7-15 days), supporting multiple logistics options including sea freight (low cost for heavy items), air freight (efficient for urgent orders), and China-Europe Railway Express (a compromise option).
- Adaptability Verification: Suppliers are required to provide small batch trial sampling services to test the compatibility of parts with vehicle models (for example, parts for the Proton X50 must meet Geely's technical standards) to avoid installation issues after bulk purchasing.
- After-sales guarantee: Clearly define the return and exchange policy, prioritize selecting suppliers that support "cross-border after-sales repair," and reduce the risk of accessory quality.
3. Price Transparency: Calculate "Comprehensive Cost" rather than unit price comparison.
- Pay attention to hidden costs: freight, tariffs, customs clearance fees, inspection fees, and avoid additional expenses due to "low-priced components" (for example, a certain factory paid an extra 12,000 euros in shipping costs due to unclear FOB/DDP terms).
- Long-term cooperation advantages: Sign framework agreements with leading suppliers to strive for bulk purchase discounts, while locking in price fluctuation ranges to avoid the risk of raw material price increases.
III. Cross-Border Procurement Full Process Pitfall Avoidance Guide (From Order to Delivery)
1. Order Confirmation: Details Written into the Contract
- Clear Terms: Accessory model (precise to the model year, such as Zeekr 001 2024), certification standards, delivery time, logistics method, payment terms, to avoid compatibility issues such as "slot size difference of 2 millimeters."
- Additional Agreement: If the accessories are unqualified, the supplier shall bear the return shipping costs and penalty fees to protect the procurement rights.
2. Logistics and Customs Clearance: Complete Documentation is Key
- Essential documents: commercial invoice, packing list, certificate of origin, inspection report, certification, the names of the documents must match the actual items (for example, "brake pads" cannot be written as "friction pads").
- Logistics Selection: Heavy items (engine cylinder block) choose sea freight (Ningbo Port to Hamburg Port 25-30 days), small items (sensors) choose air freight (3-5 days to Europe), new energy parts can prioritize the China-Europe Railway Express (12-15 days to Poland).
3. Overseas Landing: Connecting the "Last Mile"
- Local Collaboration: Choose suppliers with overseas warehouses, such as Geely's Southeast Asia manufacturing center suppliers in Malaysia, to achieve local delivery within 15 days.
- After-sales follow-up: Retain the contact information for supplier technical support. If there are issues with the parts, promptly coordinate for returns or local repair services.
Conclusion: Grasp the global benefits of the Geely system, choosing the right supplier is key.
Geely, Zeekr, Lynk & Co, and Geometry's overseas expansion has created vast market space for cross-border parts procurement. Overseas buyers need to accurately match brand characteristics with supplier resources, focusing on "qualification compliance, stable supply, and controllable costs." By using international B2B platforms, industry exhibitions, and brand authorization channels for multi-dimensional screening, while strictly adhering to the details of the entire process of orders, logistics, and customs clearance, a win-win situation can be achieved in cross-border trade. In the future, as Geely deepens its localized production layout (such as the joint venture factory in Brazil starting production in 2026), regional suppliers will become a more cost-effective choice, warranting continued attention.
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