Complete Guide to Purchasing Geely Auto Parts for Foreign Trade: A Guide for Overseas Repair Shops to Avoid Pitfalls + Cost Reduction Tips

Created on 11.19
I. Overview and Trends of the Foreign Trade Geely Complete Vehicle Parts Procurement Market
1.1 Analysis of Geely Automobile's Global Market Layout and Parts Demand
As a leading enterprise among China's independent brands, Geely Automobile has established a vast market network covering more than 80 countries and regions worldwide. According to the latest data, Geely Automobile's overseas sales volume reached 1.222 million units in 2024, a year-on-year increase of over 30%. Among them, the ownership of Geely models in the three core markets of Russia, Southeast Asia, and Europe has exceeded 6 million units. This rapid growth has directly driven the strong demand for Geely complete vehicle parts from overseas repair shops, and it is expected that the global Geely parts market scale will exceed 15 billion US dollars in 2025.
In terms of model distribution, Geely has adopted a differentiated product strategy in different regional markets. In the Russian market, Geely has established a strong market position by acquiring local brands and launching localized models, among which models such as Emgrand 7 and Coolray account for more than 60% of sales. The Southeast Asian market focuses on the Proton brand (based on Geely's technology), and models such as Proton X50 (modified version of Binyue) and Proton X70 (modified version of Boyue) are deeply favored by local consumers. The European market takes a high-end route, and models such as Monjaro (overseas version of Xingyue L) and Zeekr 007 have been recognized for their excellent product strength.
This diversified global layout has brought about the complexity of parts demand. Different markets have different requirements for vehicle versions, emission standards, and climate adaptability, which put forward differentiated requirements for the technical specifications, certification standards, and adaptability of parts. For example, the Russian market requires low-temperature resistant parts (-40℃ starting performance), the Southeast Asian market needs waterproof and rust-proof parts, and the European market requires environmentally friendly parts that meet Euro 6d emission standards.
1.2 Pain Points in Procurement by Overseas Repair Shops and Disadvantages of Traditional Models
Overseas repair shops face multiple challenges when purchasing Geely complete vehicle parts, and the disadvantages of traditional procurement models are becoming increasingly prominent. Firstly, the cost remains high. Through the multi-level distribution system of "local dealers - regional agents - Chinese traders - factories", the final procurement price is often 30%-50% higher than the ex-factory price. The person in charge of a Geely specialist repair shop in Moscow, Russia, reported that the price of parts purchased through local dealers is 40% higher than the direct supply price from Chinese factories, which alone costs more than 20,000 US dollars per year.
Secondly, model matching is difficult. There are version differences in the models launched by Geely in different markets. For example, the European Monjaro has different configurations from the domestic Xingyue L, and the Southeast Asian Proton X50 has differences in chassis tuning from the domestic Binyue. These differences lead to frequent "model mismatch" problems in repair shops, with a return rate as high as 15%-20%. The person in charge of a repair shop in Malaysia specializing in Proton X50 repairs stated that a 22% return rate due to mismatched parts not only caused direct economic losses but also seriously affected customer satisfaction.
Customs clearance and certification obstacles are another prominent issue. Different countries and regions have vastly different access standards for auto parts. The EU market requires ECE certification, Russia requires EAC certification, the United States requires DOT certification, and some Southeast Asian countries require SIRIM certification. Many repair shops have their goods detained at customs due to a lack of relevant certification documents, with the average detention cost per shipment reaching 2,000-5,000 US dollars. What's more serious is that some parts are directly returned or destroyed due to lack of certification, resulting in irreparable losses.
Supply chain instability has become particularly prominent after the pandemic. The global chip shortage in 2021 led to the interruption of the supply of electronic parts for some Geely models, and many overseas repair shops faced the dilemma of "having orders but no parts". At the same time, the delivery cycle of the traditional procurement model is as long as 30-45 days. When encountering urgent repair needs, repair shops can only buy local spot goods at high prices or give up orders, leading to a significant increase in customer churn rate.
1.3 The Rise of Direct Supply Model and Development Opportunities
Faced with many disadvantages of the traditional procurement model, more and more overseas repair shops are seeking more efficient and economical procurement solutions. The direct supply model has emerged as a new trend in the industry's development. The direct supply model refers to overseas repair shops directly connecting with Chinese Geely complete vehicle parts production factories, bypassing all intermediate links to achieve direct supply from factories to repair shops.
The core advantage of the direct supply model is its obvious cost advantage. By eliminating multi-level price increases, procurement costs can be reduced by 30%-50%. Taking a Geely specialist repair shop in Moscow, Russia as an example, after adopting the direct supply model, the annual procurement cost decreased from 150,000 US dollars to 90,000 US dollars, saving 60,000 US dollars, a decrease of 40%. At the same time, the direct supply model can also enjoy price discounts for bulk purchases, such as an additional 5%-10% discount for purchasing more than 100 sets.
Improved delivery efficiency is another major advantage of the direct supply model. Through the establishment of an overseas warehouse reserve system, regular parts can be delivered within 7-15 days, and emergency parts can be delivered by air within 3-5 days. A Geely specialist repair shop in Düsseldorf, Germany, by cooperating with a Chinese factory with an overseas warehouse in Germany, shortened the delivery time of parts for emergency repairs from the original 7 days to 1 day, increasing customer satisfaction by 60%.
In terms of product quality assurance, the direct supply model ensures the original quality of parts. Regular Geely complete vehicle parts production factories have passed the IATF 16949 automotive industry quality system certification, and some factories are also Geely's original supporting suppliers, with product quality completely consistent with parts in 4S stores. At the same time, the factory provides comprehensive after-sales service, with a warranty period of up to 12 months for core parts and 3-6 months for regular parts, solving the worries of repair shops.
Technical support and service innovation are also important advantages of the direct supply model. Many factories are equipped with professional technical teams that can assist repair shops in solving installation and debugging problems through remote video, online guidance, and other methods. For complex parts of new energy vehicles, such as the battery pack cooling water pipe and motor controller of Zeekr 001, the factory also provides one-on-one technical training services to ensure the accuracy and safety of parts installation.
II. 7 Core Considerations for Foreign Trade Geely Complete Vehicle Parts Procurement
2.1 Product Adaptability: Accurate Matching of Models and Parameters
When conducting foreign trade procurement of Geely complete vehicle parts, product adaptability is the primary consideration. Geely Automobile has launched many models in the global market, including fuel vehicles (Emgrand series, Coolray, Monjaro, etc.) and new energy vehicles (Zeekr 001, Zeekr 007, Geometry series, etc.), and there are significant differences in parts among different models. Therefore, it is crucial to accurately identify the model and match the corresponding parts.
Firstly, the repair shop needs to accurately provide the vehicle's VIN code (Vehicle Identification Number). The VIN code is the unique identification of the vehicle, containing key information such as model, year, and production location. Through the VIN code, the factory can quickly locate the accurate part model. For example, the VIN code of Geely Emgrand 7 starts with "L6T782", while that of Coolray starts with "L6T783", and their engine parts are completely different.
Secondly, attention should be paid to the differences in versions in different markets. The models launched by Geely in different countries and regions may have configuration differences. For example, the Monjaro in the European market needs to meet Euro 6d emission standards and be equipped with a DPF (Diesel Particulate Filter); while the same model in the Southeast Asian market may not have a DPF configuration. Therefore, when purchasing, it is necessary to clearly inform the target market to ensure that the parts meet local regulatory requirements.
Climate adaptability is another easily overlooked but extremely important factor. High-latitude regions such as Russia and Northern Europe need low-temperature resistant parts, such as batteries that can start at -40℃ and engine oil with better low-temperature fluidity. Tropical regions such as Southeast Asia and South America need high-temperature resistant and corrosion-resistant parts, such as enhanced cooling systems and UV-resistant exterior parts. A Russian repair shop purchased ordinary batteries without considering climate factors, which failed to start normally in winter, leading to multiple customer complaints.
In actual procurement, it is recommended to adopt the following strategies to ensure product adaptability:
  1. Establish a model-parts correspondence table: Sort out detailed configuration information of common maintenance models in the factory, including engine model, transmission type, year, etc., to form a standardized query table.
  2. Require the factory to provide OE code (Original Equipment code): Each Geely part has a unique OE code, such as the OE code for the battery pack cooling water pipe of Zeekr 001 is 3802010-01. The OE code can ensure accurate matching of parts.
  3. Conduct sample testing: For factories and unfamiliar parts that are cooperating for the first time, it is recommended to purchase 1-2 sets of samples for testing, and then purchase in bulk after confirming adaptability.
  4. Use digital tools: Many professional Geely parts factories provide online query systems, and inputting model information can automatically match the required parts, greatly improving the efficiency of model selection.
2.2 Compliance Certification: Matching Access Standards of Target Markets
Compliance certification is the most error-prone link in foreign trade procurement of Geely complete vehicle parts and the key to successful customs clearance. Different countries and regions have very different access standards for auto parts, and it is necessary to understand and prepare corresponding certification documents in advance.
The EU market has the strictest certification requirements, mainly including ECE certification (Economic Commission for Europe). ECE certification covers multiple aspects such as vehicle safety, environmental protection, and electromagnetic compatibility. Different types of parts require different ECE certification numbers. For example, lamp parts require ECE R112 certification, brake systems require ECE R90 certification, and tires require ECE R54 certification. All ECE certifications can be queried and verified on the official EU website to ensure the authenticity of the certification.
The Russian market requires EAC certification (Eurasian Economic Union certification). EAC certification is a unified certification for countries in the Eurasian Economic Union such as Russia, Belarus, and Kazakhstan, applicable to all products imported into these countries. For auto parts, EAC certification not only requires products to meet technical standards but also emphasizes low-temperature adaptability because Russia's climate conditions are extremely harsh. A batch of engine parts purchased by a Russian repair shop was detained at customs for 15 days because they failed the -40℃ low-temperature test.
The certification system in the US market includes DOT certification (Department of Transportation) and EPA certification (Environmental Protection Agency). DOT certification mainly targets vehicle safety-related parts, such as tires, brake systems, and safety glass; EPA certification targets parts that affect emissions, such as engines, catalytic converters, and oxygen sensors. It should be noted that individual states in the US may have additional local standards, such as California's CARB (California Air Resources Board) standards, which have stricter requirements for emissions.
The certification requirements in the Southeast Asian market are relatively loose but have their own particularities. Malaysia requires SIRIM certification, Singapore requires CASE certification, and Thailand requires TISI certification. These certifications mainly focus on product safety and environmental protection. It is worth noting that the Southeast Asian market has special requirements for waterproof performance because the region has a long rainy season and vehicles often drive on waterlogged roads.
When preparing certification documents, the following points need to be noted:
  1. Timeliness of certification: Ensure that all certification documents are within the validity period, and some certifications need to be updated regularly.
  2. Completeness of documents: In addition to certification certificates, supporting documents such as certificates of origin, quality inspection reports, and product manuals need to be prepared.
  3. Language requirements: The language of the documents must meet the requirements of the target market. For example, Russia requires Russian documents, and the EU requires English or local language documents.
  4. HS code: Accurate HS code is the basis for customs clearance. Different parts correspond to different HS codes, and incorrect codes may lead to high tariffs or customs clearance delays.
  5. Traceability of certification: Require the factory to provide the official inquiry method of the certification certificate to ensure the authenticity of the certification.
2.3 Factory Qualifications: Screening Partners with Cross-border Service Capabilities
Choosing the right supplier is the basis for successful foreign trade procurement of Geely complete vehicle parts. A high-quality factory with cross-border service capabilities can not only provide high-quality products but also offer comprehensive support in logistics, customs clearance, after-sales, and other aspects.
Basic qualifications are the primary condition for screening factories. Regular Geely complete vehicle parts production factories must have basic documents such as business licenses, tax registration certificates, and organization codes. More importantly, they must pass the IATF 16949 automotive industry quality system certification, which is an internationally accepted standard in the automotive industry. In addition, attention should be paid to whether the factory has Geely's original supporting qualification, which means that the factory directly supplies Geely Automobile, and the product quality is completely consistent with the parts in 4S stores.
Production capacity is a key indicator to evaluate the strength of a factory. It is necessary to understand the factory's production scale, equipment configuration, annual production capacity, and other information. Modern Geely parts factories usually have advanced equipment such as CNC machining centers, automated production lines, and coordinate measuring machines. Taking a large Geely parts factory as an example, it has more than 50 CNC machine tools, with an annual production capacity of over 1 million pieces, which can meet large-scale procurement needs. At the same time, it is also necessary to inspect the factory's flexible production capacity and whether it can quickly respond to small-batch and multi-variety order requirements.
Technological research and development capabilities determine the long-term competitiveness of the factory. An excellent Geely parts factory should have a professional R&D team and continuously invest in new product development. For example, a factory has more than 200 R&D personnel, develops more than 500 new products annually, and has accumulated 59 national patents105. Strong R&D capabilities can not only ensure product quality but also quickly develop suitable new products according to market demand.
Cross-border service capabilities are particularly worthy of attention by overseas repair shops. Firstly, it is logistics and distribution capabilities, whether the factory has cooperative relationships with international courier companies such as DHL and FedEx, and whether it has overseas warehouses in major markets. Secondly, it is customs clearance support capabilities, whether the factory is familiar with the customs clearance processes of various countries and can provide complete customs clearance documents. Thirdly, it is language communication capabilities, whether the factory is equipped with multi-language service teams such as English, Russian, and Spanish. Finally, it is after-sales service capabilities, whether the factory can provide timely technical support, return and exchange services, etc.
When screening factories, the following evaluation methods can be adopted:
  1. On-site inspection: If conditions permit, it is best to conduct an on-site inspection of the factory in person to understand the production environment, equipment status, management level, etc.
  2. Qualification verification: Require the factory to provide original or notarized copies of relevant qualification certificates and verify their authenticity through official channels.
  3. Sample testing: Require the factory to provide samples and confirm product quality through professional testing.
  4. Customer references: Understand other overseas customers of the factory, especially customers in the same region, and learn about the factory's service level through them.
  5. Small-order trial purchase: For the first cooperation, it is recommended to place a small order to test the factory's comprehensive service capabilities through actual transactions.
2.4 Logistics and Delivery: Customizing Transportation Schemes Adapted to Needs
Logistics and delivery are key links in foreign trade procurement of Geely complete vehicle parts, directly affecting the operational efficiency and customer satisfaction of repair shops. Formulating an appropriate logistics plan needs to comprehensively consider factors such as the characteristics of the goods, urgency, and cost budget.
The choice of transportation method needs to be flexibly determined according to the type of parts and urgency. For regular parts, such as brake pads, air filters, and wipers, sea freight can be chosen. Although the time is longer (25-35 days), the cost is lower, which is suitable for large-volume procurement. For emergency parts, such as core engine components and transmission parts, air freight is recommended. Although the cost is higher (3-5 times more expensive than sea freight), it can arrive within 3-5 days. A German repair shop obtained the required parts within 3 days by air when encountering an engine failure that required urgent replacement, avoiding customer loss.
The overseas warehouse model is an efficient logistics solution that has emerged in recent years. Many professional Geely parts factories have overseas warehouses in major markets such as Europe, Russia, and Southeast Asia, storing a large number of commonly used parts. Through overseas warehouses, repair shops can achieve localized procurement, and regular parts can be received within 1-2 days, greatly shortening the waiting time. At the same time, overseas warehouses can also provide value-added services such as temporary storage, sorting and packaging, and local distribution.
Multimodal transport is a comprehensive transportation solution that combines the advantages of sea, land, and air transport. For example, goods can be first transported to the main port of the destination country by sea, and then delivered to the final destination by land transport. For the Russian market, the "China-Europe Railway + local distribution" model can be adopted, which not only ensures transportation timeliness (15-20 days) but also controls costs. A Russian repair shop reduced parts procurement costs by 15% and shortened delivery time by half through this model.
Packaging requirements are crucial for the safety of goods. The packaging of auto parts must be able to withstand long-distance transportation and multiple handling, especially for fragile parts such as lamps and glass. Standard packaging requirements include:
  1. Inner packaging: Wrap with shockproof materials (such as foam, bubble wrap) to prevent accessories from being damaged by collision during transportation.
  2. Outer packaging: Use sturdy cartons or wooden boxes, and fill the boxes with cushioning materials to ensure that the accessories are firmly fixed.
  3. Clear marking: Clearly mark information such as the name, quantity, weight, and fragile labels of the accessories on the outside of the package.
  4. Waterproof treatment: For water-sensitive products such as electronic accessories, waterproof packaging treatment is required.
一、外贸吉利全车件采购市场概况与趋势
1.1 吉利汽车全球市场布局与配件需求分析
吉利汽车作为中国自主品牌的领军企业,已建立起覆盖全球 80 多个国家和地区的庞大市场网络。根据最新数据显示,吉利汽车 2024 年海外销量达 122.2 万辆,同比增长超过 30%,其中俄罗斯、东南亚、欧洲三大核心市场的吉利车型保有量已突破 600 万辆。这一快速增长直接带动了海外修理厂对吉利全车件的旺盛需求,预计 2025 年全球吉利配件市场规模将超过 150 亿美元。
从车型分布来看,吉利在不同区域市场呈现出差异化的产品策略。在俄罗斯市场,吉利通过收购当地品牌并推出本土化车型,建立了强大的市场地位,其中 Emgrand 7、Coolray 等车型销量占比超过 60%。东南亚市场则以宝腾品牌(基于吉利技术)为核心,宝腾 X50(缤越改装版)、宝腾 X70(博越改装版)等车型深受当地消费者青睐。欧洲市场则主打高端化路线,Monjaro(星越 L 海外版)、极氪 007 等车型凭借出色的产品力获得认可。
这种多元化的全球布局带来了配件需求的复杂性。不同市场的车型版本、排放标准、气候适应性要求各不相同,对配件的技术规格、认证标准、适配性都提出了差异化要求。例如,俄罗斯市场需要耐低温配件(-40℃启动性能),东南亚市场需要防水防锈配件,欧洲市场则需要符合 Euro 6d 排放标准的环保配件。
1.2 海外修理厂采购痛点与传统模式弊端
海外修理厂在采购吉利全车件时面临着多重挑战,传统采购模式的弊端日益凸显。首先是成本居高不下,通过 "本地经销商 - 区域代理商 - 中国贸易商 - 工厂" 的多层分销体系,最终采购价格往往比出厂价高出 30%-50%。一位俄罗斯莫斯科的吉利专修厂负责人反映,通过本地经销商采购的配件价格比中国工厂直供价高出 40%,仅这一项每年就要多支出超过 2 万美元。
其次是型号匹配困难。吉利在不同市场推出的车型存在版本差异,如欧洲的 Monjaro 与国内星越 L 在配置上有所不同,东南亚的宝腾 X50 与国内缤越在底盘调校上存在差异。这些差异导致修理厂经常出现 "型号错配" 问题,退货率高达 15%-20%。马来西亚一家专注宝腾 X50 维修的修理厂负责人表示,曾因配件型号不符导致 22% 的退货率,不仅造成直接经济损失,还严重影响了客户满意度。
清关与认证障碍是另一个突出问题。不同国家和地区对汽车配件的准入标准差异巨大,欧盟市场需要 ECE 认证,俄罗斯需要 EAC 认证,美国需要 DOT 认证,东南亚部分国家需要 SIRIM 认证。许多修理厂因缺乏相关认证文件导致货物在海关滞留,平均每票货物的滞港费用高达 2000-5000 美元。更严重的是,部分配件因认证缺失被直接退运或销毁,造成不可挽回的损失。
供应链不稳定问题在疫情后变得尤为突出。2021 年全球芯片短缺导致吉利部分车型的电子配件供应中断,许多海外修理厂面临 "有订单无配件" 的困境。同时,传统采购模式的交付周期长达 30-45 天,遇到紧急维修需求时,修理厂只能通过高价购买本地现货或放弃订单,客户流失率显著上升。
1.3 直供模式的兴起与发展机遇
面对传统采购模式的诸多弊端,越来越多的海外修理厂开始寻求更高效、更经济的采购解决方案。直供模式应运而生,成为行业发展的新趋势。直供模式是指海外修理厂直接与中国吉利全车件生产工厂对接,绕过所有中间环节,实现从工厂到修理厂的直接供应。
直供模式的核心优势在于成本优势明显。通过消除多层加价,采购成本可降低 30%-50%。以俄罗斯莫斯科某吉利专修厂为例,在采用直供模式后,年采购成本从 15 万美元降至 9 万美元,节省了 6 万美元,降幅达 40%。同时,直供模式还能享受批量采购的价格优惠,如采购 100 套以上可享受额外 5%-10% 的折扣。
交付效率提升是直供模式的另一大优势。通过建立海外仓储备体系,常规配件可实现 7-15 天交付,紧急配件通过空运可在 3-5 天内送达。德国杜塞尔多夫一家吉利专修厂通过与在德国设有海外仓的中国工厂合作,将紧急维修的配件交付时间从原来的 7 天缩短至 1 天,客户满意度提升了 60%。
产品质量保障方面,直供模式确保了配件的原厂品质。正规的吉利全车件生产工厂都通过了 IATF 16949 汽车行业质量体系认证,部分工厂还是吉利的原厂配套供应商,产品质量与 4S 店配件完全一致。同时,工厂提供完善的售后服务,核心配件质保期长达 12 个月,常规配件质保期为 3-6 个月,解决了修理厂的后顾之忧。
技术支持与服务创新也是直供模式的重要优势。许多工厂配备了专业的技术团队,可通过远程视频、在线指导等方式协助修理厂解决安装和调试问题。针对新能源车型的复杂配件,如极氪 001 的电池包冷却水管、电机控制器等,工厂还提供一对一的技术培训服务,确保配件安装的准确性和安全性。
二、外贸吉利全车件采购的 7 大核心注意事项
2.1 产品适配性:精准匹配车型与参数
在进行外贸吉利全车件采购时,产品适配性是首要考虑因素。吉利汽车在全球市场推出了众多车型,包括燃油车(Emgrand 系列、Coolray、Monjaro 等)和新能源车(极氪 001、极氪 007、几何系列等),不同车型的配件存在显著差异。因此,精准识别车型并匹配相应的配件至关重要。
首先,修理厂需要准确提供车辆的VIN 码(车辆识别码)。VIN 码是车辆的唯一身份证明,包含了车型、年份、生产地等关键信息。通过 VIN 码,工厂可以快速定位到准确的配件型号。例如,吉利 Emgrand 7 的 VIN 码以 "L6T782" 开头,而 Coolray 的 VIN 码以 "L6T783" 开头,两者的发动机配件完全不同。
其次,要注意不同市场版本的差异。吉利在不同国家和地区推出的车型可能存在配置差异,如欧洲市场的 Monjaro 需要符合 Euro 6d 排放标准,配备 DPF(柴油颗粒过滤器);而东南亚市场的同款车型可能没有 DPF 配置。因此,在采购时必须明确告知目标市场,确保配件符合当地法规要求。
气候适应性是另一个容易被忽视但极其重要的因素。俄罗斯、北欧等高纬度地区需要耐低温配件,如 - 40℃启动的蓄电池、低温流动性更好的机油等。东南亚、南美等热带地区则需要耐高温、耐腐蚀的配件,如加强型散热系统、防紫外线的外饰件等。某俄罗斯修理厂因未考虑气候因素,采购的普通蓄电池在冬季无法正常启动,导致多起客户投诉。
在实际采购中,建议采用以下策略确保产品适配性:
1.建立车型 - 配件对应表:整理本厂常见维修车型的详细配置信息,包括发动机型号、变速箱类型、年款等,形成标准化的查询表格。
2.要求工厂提OE 码(原厂配件编码):每个吉利配件都有唯一的 OE 码,如极氪 001 的电池包冷却水管 OE 码为 3802010-01。通过 OE 码可以确保配件的精准匹配。
3.进行样品测试:对于首次合作的工厂和不熟悉的配件,建议先采购 1-2 套样品进行测试,确认适配性后再批量采购。
4.利用数字化工具:许多专业的吉利配件工厂提供在线查询系统,输入车型信息即可自动匹配所需配件,大大提高了选型效率。
2.2 合规认证:匹配目标市场准入标准
合规认证是外贸吉利全车件采购中最容易出现问题的环节,也是清关成功与否的关键。不同国家和地区对汽车配件的准入标准差异很大,必须提前了解并准备相应的认证文件。
欧盟市场的认证要求最为严格,主要包括ECE 认证(Economic Commission for Europe)。ECE 认证涵盖了汽车安全、环保、电磁兼容等多个方面,不同类型的配件需要不同的 ECE 认证编号。例如,车灯类配件需要 ECE R112 认证,制动系统需要 ECE R90 认证,轮胎需要 ECE R54 认证。所有 ECE 认证都可以在欧盟官方网站上查询验证,确保认证的真实性。
俄罗斯市场需要EAC 认证(欧亚经济联盟认证)。EAC 认证是俄罗斯、白俄罗斯、哈萨克斯坦等欧亚经济联盟国家的统一认证,适用于进口到这些国家的所有产品。对于汽车配件,EAC 认证不仅要求产品符合技术标准,还特别强调了低温适应性,因为俄罗斯的气候条件极为严苛。某俄罗斯修理厂采购的一批发动机配件因未通过 - 40℃低温测试,在海关被扣留了 15 天。
美国市场的认证体系包括DOT 认证(Department of Transportation)和EPA 认证(Environmental Protection Agency)。DOT 认证主要针对车辆安全相关配件,如轮胎、刹车系统、安全玻璃等;EPA 认证则针对影响排放的配件,如发动机、催化转化器、氧传感器等。特别需要注意的是,美国各州可能还有额外的地方标准,如加州的 CARB(California Air Resources Board)标准,对排放的要求更为严格。
东南亚市场的认证要求相对宽松,但也有其特殊性。马来西亚需要SIRIM 认证,新加坡需要CASE 认证,泰国需要TISI 认证。这些认证主要关注产品的安全性和环保性。值得注意的是,东南亚市场对防水性能有特殊要求,因为该地区雨季漫长,车辆经常在积水路面行驶。
在准备认证文件时,需要注意以下要点:
1.认证的时效性:确保所有认证文件在有效期内,部分认证需要定期更新。
2.文件的完整性:除了认证证书外,还需要准备原产地证明、质量检验报告、产品说明书等配套文件。
3.语言要求:文件语言必须符合目标市场要求,如俄罗斯需要俄文文件,欧盟需要英文或当地语言文件。
4.HS 编码:准确的 HS 编码是清关的基础,不同配件对应不同的 HS 编码,错误的编码可能导致高额关税或清关延误。
5.认证的可追溯性:要求工厂提供认证证书的官方查询方式,确保认证的真实性。
2.3 工厂资质:筛选具备跨境服务能力的合作方
选择合适的供应商是外贸吉利全车件采购成功的基础。一个具备跨境服务能力的优质工厂,不仅能提供高质量的产品,还能在物流、清关、售后等方面提供全方位支持。
基础资质是筛选工厂的首要条件。正规的吉利全车件生产工厂必须具备营业执照、税务登记证、组织机构代码证等基本证件。更重要的是,必须通过IATF 16949 汽车行业质量体系认证,这是汽车行业的国际通行标准。此外,还应关注工厂是否有吉利的原厂配套资格,这意味着该工厂直接为吉利汽车供货,产品质量与 4S 店配件完全一致。
生产能力是评估工厂实力的关键指标。需要了解工厂的生产规模、设备配置、年产能等信息。现代化的吉利配件工厂通常拥有 CNC 加工中心、自动化生产线、三坐标测量仪等先进设备。以某大型吉利配件工厂为例,其拥有 50 多台 CNC 机床,年产能超过 100 万件,能够满足大规模的采购需求。同时,还要考察工厂的柔性生产能力,是否能够快速响应小批量、多品种的订单需求。
技术研发能力决定了工厂的长期竞争力。优秀的吉利配件工厂应该有专业的研发团队,持续投入新产品开发。例如,某工厂拥有 200 余名研发人员,年均开发新产品 500 余只,累计获得国家专利 59 项105。强大的研发能力不仅能保证产品质量,还能根据市场需求快速开发适配的新产品。
跨境服务能力是海外修理厂特别需要关注的。首先是物流配送能力,工厂是否与 DHL、FedEx 等国际快递公司有合作关系,是否在主要市场设有海外仓。其次是清关支持能力,工厂是否熟悉各国的清关流程,能否提供完整的清关文件。再次是语言沟通能力,工厂是否配备了英语、俄语、西班牙语等多语言服务团队。最后是售后服务能力,工厂是否能提供及时的技术支持、退换货服务等。
在筛选工厂时,可以采用以下评估方法:
1.实地考察:条件允许的话,最好亲自到工厂进行实地考察,了解生产环境、设备状况、管理水平等。
2.资质验证:要求工厂提供相关资质证书的原件或公证件,并通过官方渠道验证其真实性。
3.样品测试:要求工厂提供样品,通过专业检测确认产品质量。
4.客户参考:了解工厂的其他海外客户,特别是同地区的客户,可以通过他们了解工厂的服务水平。
5.小单试购:首次合作建议先下小订单,通过实际交易检验工厂的综合服务能力。
2.4 物流与交付:定制适配需求的运输方案
物流与交付是外贸吉利全车件采购的关键环节,直接影响到修理厂的运营效率和客户满意度。制定合适的物流方案需要综合考虑货物特性、紧急程度、成本预算等多个因素。
运输方式的选择需要根据配件类型和紧急程度灵活决定。对于常规配件,如刹车片、空气滤清器、雨刮器等,可以选择海运,虽然时间较长(25-35 天),但成本较低,适合大批量采购。对于紧急配件,如发动机核心部件、变速箱配件等,建议选择空运,虽然成本较高(比海运贵 3-5 倍),但可以在 3-5 天内到达。某德国修理厂在遇到发动机故障需要紧急更换时,通过空运在 3 天内获得了所需配件,避免了客户流失。
海外仓模式是近年来兴起的一种高效物流方案。许多专业的吉利配件工厂在欧洲、俄罗斯、东南亚等主要市场设有海外仓,储备了大量常用配件。通过海外仓,修理厂可以实现本地化采购,常规配件 1-2 天即可收到,大大缩短了等待时间。同时,海外仓还能提供临时存储、分拣包装、本地配送等增值服务。
多式联运是一种综合运输方案,结合了海运、陆运、空运的优势。例如,可以先通过海运将货物运到目的国的主要港口,再通过陆运送到最终目的地。对于俄罗斯市场,可以采用 "中欧班列 + 本地配送" 的模式,既保证了运输时效(15-20 天),又控制了成本。某俄罗斯修理厂通过这种模式,将配件采购成本降低了 15%,同时将交付时间缩短了一半。
包装要求对货物安全至关重要。汽车配件的包装必须能够承受长途运输和多次搬运,特别是易碎配件如车灯、玻璃等。标准的包装要求包括:
1.内包装:使用防震材料(如泡沫、气泡膜)包裹,防止配件在运输过程中碰撞损坏。​
2.外包装:使用坚固的纸箱或木箱,箱内填充缓冲材料,确保配件固定牢固。​
3.标识清晰:在包装外部清晰标注配件名称、数量、重量、易碎标识等信息。​
4.防水处理:对于电子配件等怕水的产品,需要进行防水包装处理。​
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