Global Supply Solution for All Series of Auto Parts of Geely / Lynk&Co / Zeekr
Core Conclusion: Focusing on the full range of core parts of the three brands, covering three major scenarios: essential maintenance, personalized upgrading, and intelligent configuration. It is suitable for major global markets such as Europe, Southeast Asia, and the Middle East, providing one-stop supply support with original factory quality and localized services.
I. Brand Positioning and Core Parts Matrix
Geely: The Cost-Effective Choice for Essential Parts
Focusing on the maintenance and repair needs of the global mass market, the parts cover all series of mass-produced models. The core advantages lie in original factory compatibility and supply stability.
Lighting System: LED headlights (suitable for BinYue, BoYue), taillights, fog lamp assemblies, certified by ECE R112, suitable for working conditions in rainy and sandy areas.
Body Panels: Front/rear bumpers, fenders, engine hoods, doors, made of impact-resistant PC material, supporting paint customization services.
Chassis and Suspension: Control arms, stabilizer bar links, shock absorbers, with enhanced road adaptability design, suitable for complex roads in developing countries.
Filtration System: Air filters, oil filters, air conditioning filters, with filter materials suitable for different climatic environments, friendly to small-batch and high-frequency procurement.
Lynk&Co: The Highland for Personalization and Performance Upgrading
Mainly targeting the mid-to-high-end market for personalized expression and enhanced driving pleasure, with significant premium space for parts, focusing on modification and performance needs.
Personalized Exterior Kits: Sports front lips, custom grilles, side skirts, rear spoilers, multi-color rearview mirror covers, supporting extended customization in the original factory style.
Performance Chassis Components: High-performance brake pads/disks, sports shock absorbers, suitable for track and urban sports driving scenarios, certified by relevant Euro NCAP standards.
Intelligent Cockpit Upgrades: Central control large screens, full LCD digital instrument panels, high-end audio systems, compatible with Lynk&Co's latest in-vehicle system and OTA upgrades.
Zeekr: Exclusive Parts for High-End Intelligent Electric Vehicles
Focusing on the core configuration and after-sales guarantee of pure electric models, the parts have high technical thresholds, focusing on intelligence and durability.
Lighting System: Intelligent LED headlights, dynamic taillight assemblies, supporting adaptive dimming and scene-based lighting modes.
Chassis and Suspension: Electronic control arms, high-performance shock absorbers, matching the chassis structure of the pure electric platform to ensure handling stability.
Core of Intelligent Cockpit: Qualcomm platform central control large screen, AR-HUD digital instrument panel, intelligent audio system, compatible with Zeekr's intelligent driving ecosystem.
II. Global Core Markets and Adaptation Strategies
European Market: Priority on Certification and Quality
Key Coverage Areas: Germany, France, the Netherlands, Spain, etc., with particularly strong demand for Lynk&Co parts.
Core Adaptation: All parts must pass ECE certification (lighting system R112, chassis components R136). Lynk&Co's personalized kits and performance parts are favored by the modification market.
Supply Advantages: Relying on local warehouses in Europe to achieve 48-hour delivery, and cooperating with HEICO SPORTIV to provide customized performance parts.
Southeast Asian Market: Focus on In-Stock Availability and Adaptability
Key Coverage Areas: Thailand, Malaysia, Indonesia, the Philippines, etc.
Core Adaptation: The demand for lighting systems and body panels of Geely BinYue and BoYue series is prominent. Parts need to be adapted to high-temperature and high-humidity climates and right-hand drive models.
Supply Advantages: Supporting 7-10 days of in-stock delivery, cooperating with logistics such as SF Express to achieve fast delivery across the region, and flexible small-batch mixed batch policies.
Middle East and South American Markets: Orientation towards Durability and Bulk Purchasing
Key Coverage Areas: United Arab Emirates, Saudi Arabia (Middle East); Brazil, Chile (South America).
Core Adaptation: There is a large demand for Geely chassis components and fog lamp assemblies (with sand-proof design). Lynk&Co's high-performance brake pads/disks are popular among users of sports models.
Supply Advantages: 25-35 days of direct sea freight, supporting packaged procurement of vehicle parts, with a rebate policy for annual purchases exceeding 500,000.
III. Core Advantages of Supply
Quality Assurance: Geely parts are produced by ISO 9001 certified factories. Core components of Lynk&Co / Zeekr meet the original OE standards, and each batch of products undergoes strict quality inspection.
Full Range Coverage: Covering all scenario needs from basic maintenance to high-end upgrading of the three brands, a single supplier can meet multi-category procurement.
Global Services: Exporting to more than 80 countries, providing multilingual technical manuals and localized after-sales support. Overseas warehouses in Europe and the Middle East shorten the delivery cycle.
Flexible Cooperation: Supporting various modes such as bulk wholesale, small-batch replenishment, and cross-border e-commerce drop shipping. Small-batch customization of personalized parts is available (with a minimum order of 50 sets).
IV. Target Customers and Cooperation Value
Auto parts wholesalers / traders: Full range of SKUs to reduce stock-up costs, complete certifications to lower customs clearance risks, and significant price advantages in bulk purchasing (15%-20% premium higher than that of auxiliary factories).
Repair shops / after-sales outlets: Original factory compatibility reduces rework, spot supply ensures maintenance timeliness, and Geely parts have flexible after-sales return and exchange policies.
Modifiers / cross-border e-commerce: Lynk & Co personalized kits have large profit margins, Zeekr intelligent accessories have high technical barriers, and support drop shipping and customized packaging.