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Chinese Automobile Brands Going Global: A Comprehensive Analysis of the Overseas Naming and Market Layout of Key Models from Geely, Lynk & Co, and Zeekr
Created on 12.03
Chinese Automobile Brands Going Global: A Comprehensive Analysis of Overseas Naming and Market Layout of Core Models from Geely, Lynk & Co, and Zeekr**In the wave of reshaping the global automotive industry landscape, Chinese automobile brands are accelerating their expansion into overseas markets relying on technological innovation and product strength. As representatives of Chinese automobile brands going global, Geely, Lynk & Co, and Zeekr not only bring their core models to compete in the global market but also formulate differentiated naming strategies and layout plans for different overseas markets, becoming the focus of attention among overseas consumers. This article will elaborate on the commonly used overseas names and main target markets of the core models of these three brands, providing comprehensive references for users concerned about Chinese automobiles going global and helping them accurately understand the global territory of Chinese automobile brands.
Geely: Covering Global Emerging Markets with Multiple Models, Naming Adapted to Regional Needs
As a "pioneer in going global" among Chinese automobile brands, Geely has a rich model matrix, deeply cultivates global emerging markets, and launches model names adapted to different regional markets to further enhance brand awareness and acceptance locally.
Emgrand: Overseas Naming Consistent with the Chinese Market, Deeply Cultivating Eastern Europe, the Middle East, and Africa
As a classic model under Geely, Emgrand has accumulated a large user base and a good reputation in the domestic market. In overseas markets, its commonly used name directly adopts "Emgrand", consistent with the name in the Chinese market, reducing the cognitive cost of brand communication. The main target markets of this model are concentrated in global emerging markets such as Eastern Europe, the Middle East, and Africa. These regions have a strong demand for cost-effective, durable family cars. With its spacious space, stable performance, and affordable price, Emgrand has quickly seized local market share and become one of Geely's "top sellers" in overseas markets.
Boyue: Differentiated Overseas Naming, Focusing on the Russian and Middle Eastern Markets
As a popular SUV model under Geely, Boyue is deeply loved by consumers in the domestic market. After entering overseas markets, its commonly used names are "Atlas/Atlas Pro", which are differentiated from the Chinese market name "Boyue". Among them, "Atlas" is mainly targeted at the Russian market, while "Atlas Pro" is promoted in markets such as the Middle East and Belarus. Markets like Russia and the Middle East have a high demand for SUV models. With its tough exterior design, excellent off-road performance, and intelligent configurations, Boyue (Atlas/Atlas Pro) has met the local consumers' demand for high-quality SUVs and become Geely's core competitive model in these regional markets.
Binyue: "Coolray" Becomes a Globally Popular Name, Covering Most Markets Worldwide
As a youthful SUV model under Geely, Binyue focuses on sporty style and intelligent technology, and is deeply favored by young consumers. In overseas markets, the model has two commonly used names: "Coolray" is promoted in most global markets, becoming its mainstream name in overseas markets, while "Binyue" is used in some markets. The name "Coolray" is more international and fashionable, fitting the aesthetic needs of young consumers, enabling Binyue to quickly gain a foothold in many global emerging markets, become a globally popular model under Geely, and further enhance the brand's influence among global young consumer groups.
Xingyue L: Dual Naming Strategy, Making Efforts in the Middle Eastern and Eastern European Markets
As a high-end SUV model under Geely, Xingyue L, with its luxurious interior, strong power, and advanced intelligent system, positions itself in the mid-to-high-end field in the domestic market. After entering overseas markets, it adopts a dual naming strategy: "Tugella" is promoted in some markets, and "Monjaro" is used in Middle Eastern markets such as Saudi Arabia. The demand for high-end SUVs in the Middle Eastern and Eastern European markets is gradually growing. Through differentiated naming and precise market positioning, Xingyue L (Tugella/Monjaro) has met the local consumers' pursuit of high-quality and high-configured models, helping Geely occupy a place in the mid-to-high-end automobile markets in the Middle East and Eastern Europe.
Vision: Existing Inventory of Historical Models, Adhering to African and Middle Eastern Markets
As an early model under Geely, although Vision has gradually withdrawn from the mainstream domestic market, it still has a certain inventory in overseas markets. Its commonly used overseas names include "Emgrand X7/Gs", with the main target markets being Africa and the Middle East. These regional markets have higher requirements for the cost performance of automobiles. With mature technology, low maintenance costs, and reliable quality, Vision (Emgrand X7/Gs) has become an affordable choice for local consumers, continuing to contribute to Geely's sales in African and Middle Eastern markets, and also reflecting Geely's attention to and maintenance of overseas inventory markets.
Lynk & Co: Globally Unified Naming, Focusing on the European High-End Market
As a high-end automobile brand jointly created by Geely and Volvo, Lynk & Co has positioned itself as global since its birth. Its core models adopt a globally unified naming strategy in overseas markets, avoiding communication barriers caused by naming confusion, and at the same time focusing on Europe, the core market of the global automotive industry, committed to building the international image of Chinese high-end automobile brands.
Lynk & Co 01: Globally Unified Naming, Firing the First Shot in the European Market
As the first model of the Lynk & Co brand, Lynk & Co 01 started the brand's high-end journey in the domestic market. In overseas markets, its commonly used name is uniformly "Lynk & Co 01", consistent with the name in the Chinese market, reflecting the brand's global strategic layout. The main target market of this model is the European market. European consumers have extremely high requirements for automobile safety, environmental protection, and design. With safety performance supported by Volvo's technology, simple and fashionable Nordic design style, and new energy power options, Lynk & Co 01 has successfully entered the European market. Through innovative sales models such as online subscription systems, it has attracted the attention of many European consumers, laying a solid foundation for the development of the Lynk & Co brand in the European market.
Lynk & Co 03: Globally Unified Naming, Strengthening Competitiveness in the European Market
As a sports sedan of the Lynk & Co brand, Lynk & Co 03 has gained a large number of young fans in the domestic market with its excellent handling performance and dynamic exterior design. In overseas markets, its commonly used name is also uniformly "Lynk & Co 03", consistent with the name in the Chinese market, further strengthening the global unity of the brand. The main target market of this model is still the European market, which has a profound consumer base for sports sedans. By participating in international automobile races and other ways, Lynk & Co 03 has enhanced the brand's sports genes and popularity, met the European consumers' demand for high-performance sports sedans, and further improved the competitiveness of the Lynk & Co brand in the European market.
Zeekr: Globally Unified Naming, Exploring European and Israeli New Energy Markets
As a high-end intelligent pure electric brand under Geely, Zeekr focuses on the new energy vehicle field. Relying on advanced electrification technology and intelligent configurations, it has become a new force among Chinese new energy vehicle brands going global. Its core models adopt a globally unified naming strategy in overseas markets, with the main target markets being regions where new energy vehicle markets are developing rapidly, such as Europe and Israel, helping Chinese new energy vehicle technology go global.
Zeekr 001: Globally Unified Naming, Leading the Trend of Pure Electric Mobility in Europe
As the first model of the Zeekr brand, Zeekr 001 is positioned as a high-end intelligent pure electric coupe. With its ultra-long battery life, excellent acceleration performance, and intelligent driving assistance system, it has stood out in the domestic new energy market. In overseas markets, its commonly used name is uniformly "Zeekr 001", consistent with the name in the Chinese market, demonstrating the brand's global confidence. The main target market of this model is the European market, where new energy vehicle transformation is being vigorously promoted, and the demand for high-end pure electric models is growing day by day. With avant-garde design, excellent performance, and safe and reliable quality, Zeekr 001 has met the European consumers' demand for high-end pure electric mobility, led the local pure electric mobility trend, and become the core model for the Zeekr brand to go global.
Zeekr 009: Globally Unified Naming, Seizing the Israeli High-End Pure Electric MPV Market
As a high-end pure electric MPV model of the Zeekr brand, Zeekr 009 has filled the gap in the domestic high-end pure electric MPV market with its luxurious interior space, advanced intelligent technology, and strong electric power system. In overseas markets, its commonly used name is uniformly "Zeekr 009", consistent with the name in the Chinese market, showing the brand's global layout ambition in the high-end MPV field. The main target markets of this model are Europe and Israel. Among them, the Israeli market has a high acceptance of high-end automobiles, and the new energy vehicle market is developing rapidly. With its unique product positioning and excellent product strength, Zeekr 009 is expected to occupy a place in the Israeli high-end pure electric MPV market, further expanding the overseas market territory of the Zeekr brand.
Chinese automobile brands are marching towards the global market with strong momentum. Geely, Lynk & Co, and Zeekr have shown strong competitiveness in different overseas markets through precise model naming strategies and clear market layouts. In the future, with continuous technological innovation and the continuous improvement of product matrices, the influence of Chinese automobile brands in overseas markets will be further enhanced, injecting more Chinese strength into the development of the global automotive industry.
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